​Tails of Fate were part-time social media posters, and you could see the impact that was having on the growth of their Kickstarter followers. X posts would gain good engagement, but not enough users were following the Kickstarter page.

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We quickly gained over 1,200 Kickstarter followers in the space of 4 weeks. The team went to Gamescom to promote their game face-to-face with the idea of meeting new gamers and publishers who could be interested in their game.

 

After taking some time out of Kickstarter while looking for publishers, the team decided to get back onto the Kickstarter route and build up the Kickstarter following to make an impactful launch to draw in publisher attention. We decided to go back to the Kickstarter route and kicked things off where we had left them, increasing the follower count to over 2,400 within another 4 weeks.

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Once we had launched the campaign and hit the funded target within 2 days, publishers were eager to get in touch with Chase The Bunny studios and start discussing the future of working together.

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After 32 days on Kickstarter, Tails of Fate raised over $110k, becoming 260% funded thanks to 1,673 backers.

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Quick Stats:

• Fully funded in 2 Days.

• 1.4 Million impressions.

• x2.6 live campaign ROAS.

• 20% Follower conversion rate.